The Tea Party Cafe’s logo represents the quirky unique atmosphere that customers love to experience. The pictorial combines the two main selling points of the cafe; tea, and the Mad Hatter theme. The Tea Party Cafe logo reinforces the feel of the cafe, and the pride that the owners take in giving you an experience that is very different from all of the rest.
The sketching process was the most important part in creating the cafe’s visual identity. It allowed many ideas to be flushed out and easily refined.
Versions of Logos
The structure of the hat makes use of negative space to display the quirkiness that the Cafe is known for. Visually interesting negative space is used to create the teapot which helps establish the visual interest that the cafe gives to their customers.
The font choice helps customers make the connection between the cafe’s theme and the Alice and Wonderland movie. The font very closely resembles the font used on the Alice and Wonderland movie poster.
Emphasis on the word cafe is achieved by making it’s font size the largest. Having the word “cafe” be the most prominent is important because it is the only piece of information that matters to the consumer.
The Tea Party Cafe logo reinforces the unique feel of the cafe. It will assure that the cafe is perceived the way that it should be. Viewers will know that it is a cafe that offers a “one of a kind” experience.